{"product_id":"operations-and-supply-chain-management-for-mbas-9781119355328","title":"Operations and Supply Chain Management for MBAs","description":"\u003cp\u003eOperations and Supply Chain Management for MBAs  6th Edition  provides an introduction to the basic concepts of operations and supply chain management with a strategic  conceptual  and contemporary approach. Specifically written with the needs of MBA students in mind  current topics such as supply chain management  the balanced scorecard  and yield management  as well as those specific to marketing  finance and other majors are explained with less quantitative and more conceptual content. With a concise format  this text is designed to allow professors to tailor the course through supplementary cases and other materials for the unique nature of various MBA programs and student populations.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652010795061,"sku":"ByrdShop_111935532X","price":156.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781119355328.jpg?v=1781848736","url":"https:\/\/atxbooks.com\/products\/operations-and-supply-chain-management-for-mbas-9781119355328","provider":"ATX Books","version":"1.0","type":"link"}