{"product_id":"other-guy-blinked-how-pepsi-won-the-cola-wars-9780553173901","title":"Other Guy Blinked: How Pepsi Won the Cola Wars","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eOther Guy Blinked: How Pepsi Won the Cola Wars\u003c\/strong\u003e by 'ROGER ENRICO, JESSE KORNBLUTH'. paperback edition. ISBN: 9780553173901.\u003c\/p\u003e\n\u003cp\u003eThe inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century\u003c\/p\u003e\n\u003c\/div\u003e","brand":"BANTAM USA","offers":[{"title":"Default Title","offer_id":44908817711157,"sku":"ByrdShop_0553173901","price":223.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0553173901_2529aaad-b497-4d2d-b61e-101da12dc0a6.jpg?v=1784506998","url":"https:\/\/atxbooks.com\/products\/other-guy-blinked-how-pepsi-won-the-cola-wars-9780553173901","provider":"ATX Books","version":"1.0","type":"link"}