{"product_id":"p3-pipes-parks-and-powder-9780060560409","title":"P3: Pipes  Parks  and Powder","description":"\u003cp\u003eOne of the most charismatic  popular and talented snowboarders in the world  Todd Richards  tells the story of his life as a skateboarderturnedworldclasssnowboarder  and of the sport that in less than 10 years has gone from underground to the forefront of the Olympics. In the late 1980s  snowboarders were seen by skiers as skatepunks and knuckledraggers but in just a few years the sport rapidly gained popularity in ski areas and resorts. By 1994 snowboarding was an exhibition sport at the Winter Olympics in Lillehammer; since then it has become one of the most popular sports in the Olympics. Todd Richards was there through it all and  as he tells his story  he shares the history of his sport. Todd Richards is one of the biggest names in pro snowboarding. Now his image is on PlayStation games  plastic toys and countless magazines. Hes won world championships and X Games medals. Known for his wit  work ethic  and front side 900  Todd has helped bring snowboarding out of obscurity and into the limelight. The sport continues to gain momentum through growing media coverage  and no professional embodies the image and attitude of snowboarding better than Todd Richards.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279688818741,"sku":"ByrdShop_0060560401","price":37.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780060560409.jpg?v=1780606490","url":"https:\/\/atxbooks.com\/products\/p3-pipes-parks-and-powder-9780060560409","provider":"ATX Books","version":"1.0","type":"link"}