{"product_id":"pay-per-click-search-engine-marketing-for-dummies-for-dummies-series-9780471754947","title":"Pay Per Click Search Engine Marketing For Dummies (For Dummies Series)","description":"\u003cp\u003ePlan and launch your PPC campaign and keep track of itsprogress If you want potential customers to form a traffic jam at yourWeb site  Pay Per Click just might do the trick. This book willhelp you decide! It tells you all about Google AdWords and Yahoo!Sponsored Search  targeting your customers  watching out for fraud assessing the pros and cons of Pay Per Click  and making Pay PerClick work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647886581813,"sku":"ByrdShop_0471754943","price":25.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471754947.jpg?v=1781698849","url":"https:\/\/atxbooks.com\/products\/pay-per-click-search-engine-marketing-for-dummies-for-dummies-series-9780471754947","provider":"ATX Books","version":"1.0","type":"link"}