{"product_id":"persuading-scientists-marketing-to-the-worlds-most-skeptical-audience-9781605440125","title":"Persuading Scientists: Marketing to the World's Most Skeptical Audience","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePersuading Scientists: Marketing to the World's Most Skeptical Audience\u003c\/strong\u003e by Hamid Ghanadan. hardcover edition. ISBN: 9781605440125.\u003c\/p\u003e\n\u003cp\u003eThe first of its kind focused on marketing strategy to the life science and healthcare industries, this book sets a new standard for reaching skeptical audiences, including scientists, researchers, and healthcare professionals. A roadmap for marketers to effectively navigate the marketing paradigm shift, build effective content-centric marketing models, create and deploy successful campaigns, and measure their impact. Described as a must read in the life science marketing space.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"RockBench Publishing Corp.; 1st edition (May 1, 2012)","offers":[{"title":"Default Title","offer_id":44609654128693,"sku":"ByrdShop_1605440124","price":156.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_1605440124_f1344298-3c15-4fdc-8354-b6f53b82e0cd.jpg?v=1784517483","url":"https:\/\/atxbooks.com\/products\/persuading-scientists-marketing-to-the-worlds-most-skeptical-audience-9781605440125","provider":"ATX Books","version":"1.0","type":"link"}