{"product_id":"persuasion-theory-and-research-current-communication-9780803933682","title":"Persuasion: Theory and Research (Current Communication)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePersuasion: Theory and Research (Current Communication)\u003c\/strong\u003e by O′Keefe, Daniel J.. hardcover edition. ISBN: 9780803933682.\u003c\/p\u003e\n\u003cp\u003eAcademics searching for a comprehensive text in persuasion or researchers looking for a quick brushup in theory and research can find no better resource than Persuasion. Written in an accessible style that presumes no special technical background in research methods, this timely volume offers a comprehensive and critical treatment of theory and research in persuasion. O′Keefe provides a clear, straightforward introduction on this subject, leaving instructors free to handpick non-text materials to satisfy ancillary aims. He includes a discussion of research concerning the production of persuasive messages, as well as more traditional research on the study of message effects. Also included is an excellent summary of relevant research literature in persuasion (including secondary and tertiary sources), suggestions on how to avoid premature generalizations from limited research evidence, and detailed discussions on important theoretical and methodological questions. An excellent resource for scholars, practitioners, and students, this thought-provoking volume is ideal for anyone working in the fields of communication, sociology, marketing, advertising, and social psychology. \"This the second in a series of Advanced Text Series on Communication provides a clear, straight-forward introduction to the field which also covers current research into the production of persuasive massages and message effects as well as a critical overview of relevant research literature. . . . Essential reading for anyone in the behavioral sciences or fields concerned with the induction of behavior or attitude change.\" --Journal of the Institute of Health Education \"For the most part, the O′Keefe chapters tend to be brief, providing the students with a quick summary of a given research area or theory. . . . the reader is given an adequate theoretical foundation to understand key persuasion research findings. An advantage of the O′Keefe volume is its critical treatment of attitude theories. . . . Each theory is presented in its simplest form with supporting evidence. As such, it is easy for the reader to see the strengths and weaknesses of a given theory. Beginning with the preface, O′Keefe often provides his critical analysis of a given issue. Such a critical analysis is useful for starting classroom discussion. In summary, the instructor who is looking for a text that presents a concise, but critical, summary of attitude theories and findings should consult O′Keefe′s Persuasion: Theory and Research.\" --Contemporary Psychology\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":44953678676021,"sku":"ByrdShop_0803933681","price":65.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780803933682_fa67835c-d886-449c-872c-5cfb84eea9b5.jpg?v=1778912256","url":"https:\/\/atxbooks.com\/products\/persuasion-theory-and-research-current-communication-9780803933682","provider":"ATX Books","version":"1.0","type":"link"}