{"product_id":"pharmaceutical-marketing-strategy-and-cases-9780866568616","title":"Pharmaceutical Marketing: Strategy and Cases","description":"\u003cp\u003eReflecting the fascinating and dramatic changes in pharmacy  pharmaceutical education  and the pharmaceutical industry in recent years  this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters  author Mickey Smith highlights the economic social  and legal aspects of marketing pharmaceutical products  examines the consumers and prescribers  and explores successful marketing  pricing  and distributions strategies. The text explains in detail how marketing is conducted  gives examples of successful marketing  and presents real world cases to illustrate the technical points.Written from the industry perspective  Pharmaceutical Marketing enables those involved in marketing on a daily basis to greater understand the functions of pharmaceutical marketing and consequently  plan more carefully and accurately  their marketing strategies. Those entering the field of marketing pharmaceutical products--sales people  assistant product managers  marketing staff--and government policymakers in the drug field  will gain a greater understanding of the industry. You will benefit from the information on the marketing mix--product  promotion  distribution  and pricing; marketing environments; corporate and competitive analysis; and market and marketing research as presented in this unique book.An invaluable reference for anyone involved in pharmaceutical marketing  this excellent book will be of great benefit not only to market researchers but also to chain-store executives  wholesale executives  and detail men  especially those new to these positions. In addition the book will serve as a good text for graduate and undergraduate students in pharmaceutical marketing programs. Although consciously directed at those who would or do practice pharmaceutical marketing this highly readable book will also provide an understanding of the functions of pharmaceutic\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67972299030581,"sku":"ByrdShop_0866568611","price":245.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780866568616.jpg?v=1794626187","url":"https:\/\/atxbooks.com\/products\/pharmaceutical-marketing-strategy-and-cases-9780866568616","provider":"ATX Books","version":"1.0","type":"link"}