{"product_id":"positioning-the-battle-for-your-mind-20th-anniversary-edition-9780071359160","title":"Positioning: The Battle for Your Mind  20th Anniversary Edition","description":"\u003cp\u003eRies and Trout taught me everything I know about branding  marketing  and product management. When I had the idea of creating a very large thematic community on the Web  I first thought of Positioning....David Bohnett  Chairman and Founder of GeoCities A handsome edition of the original 1981 text  this 20th Anniversary Edition makes available to business and marketing professionalsincluding tens of thousands of Ries and Trout groupies  worldwidethe work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customers mind is still the most important strategy in business  and includes numerous examples of campaigns that followed  or didnt follow  Ries and Trouts thinking.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45965842776117,"sku":"ByrdShop_0071359168","price":23.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780071359160.jpg?v=1788370275","url":"https:\/\/atxbooks.com\/products\/positioning-the-battle-for-your-mind-20th-anniversary-edition-9780071359160","provider":"ATX Books","version":"1.0","type":"link"}