{"product_id":"positioning-to-win-planning-and-executing-the-superior-proposal-9780801971129","title":"Positioning to Win: Planning and Executing the Superior Proposal","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePositioning to Win: Planning and Executing the Superior Proposal\u003c\/strong\u003e by Beveridge, James M.. hardcover edition. ISBN: 9780801971129.\u003c\/p\u003e\n\u003cp\u003eDescribes a marketing system designed to create successful proposals by emphasizing a companys strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer\u003c\/p\u003e\n\u003c\/div\u003e","brand":"UNKNO","offers":[{"title":"Default Title","offer_id":44952729845813,"sku":"ByrdShop_0801971128","price":59.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780801971129_f5122ab8-7145-4c02-876a-7b45476b59cf.jpg?v=1778919836","url":"https:\/\/atxbooks.com\/products\/positioning-to-win-planning-and-executing-the-superior-proposal-9780801971129","provider":"ATX Books","version":"1.0","type":"link"}