{"product_id":"postmodern-advertising-in-japan-seduction-visual-culture-and-the-tokyo-art-directors-club-interfaces-studies-in-visual-culture-9781611686548","title":"Postmodern Advertising in Japan: Seduction  Visual Culture  and the Tokyo Art Directors Club (Interfaces: Studies in Visual Culture)","description":"\u003cp\u003eIn a study driven by stunning images of Japanese advertisements and the artworks they quote from  Ory Bartal offers a first-of-its-kind interpretation of the postmodern genre of advertising in Japan  which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences  Bartal shows how this postmodern visual language  like postmodernism in other streams  is distinguished by its mlange of styles  blurring of boundaries between art and design  and reliance on visual and textual quotations from sources past and present  domestic and foreign. Although this advertising culture partakes of global trends  Bartal draws attention to the varied local artistic sensibilities  structures of thought  and underlying practices  challenging the often-simplistic characterization of Japaneseness as being rooted in a Zen tradition of aesthetic indirectness and ambiguity. Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved  this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45666361311285,"sku":"ByrdShop_1611686547","price":58.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781611686548.jpg?v=1782429769","url":"https:\/\/atxbooks.com\/products\/postmodern-advertising-in-japan-seduction-visual-culture-and-the-tokyo-art-directors-club-interfaces-studies-in-visual-culture-9781611686548","provider":"ATX Books","version":"1.0","type":"link"}