{"product_id":"powered-by-storytelling-excavate-craft-and-present-stories-to-transform-business-communication-9781260011906","title":"Powered by Storytelling: Excavate  Craft  and Present Stories to Transform Business Communication","description":"\u003cp\u003eHARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS. Whats your story? Its a question human beings have been asking each other since we first gathered around a campfire. Millennia later  this human need for storytelling hasnt changed. We communicate most effectively through our personal storiesand our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here  executive coach  motivational speaker  and psychologist Murray Nossel  PhD  distills decades of experience into a simple method that will enable you to: Find the right story for a particular audience and purpose. Leverage your own experiences  memories  history  and heritage. Create  develop  and craft a universal story that resonates. Connect with business associates on a more personal  relatable level. Share your corporate vision and goalsand get others on board. Resolve workplace conflicts and find workable solutions. Boost creativity  spread ideas  and spark true innovation. Improve teamwork and collaboration through listening and learning. Integrate storytelling into all your communications for ongoing success. Youll learn the proven three-step method Murrays firm  Narativ  uses with its clients  ranging from Fortune 500 companies to nonprofits. First  you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second  you craft and shape these elements into a classic story structure that really connects with audiences. Third  you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself  as well as the feedback provided by a given audiencebecause it is your audiences listening that shapes your telling. Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story  connect with your audience  and achieve results.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45965879640117,"sku":"ByrdShop_1260011909","price":24.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260011906.jpg?v=1788371847","url":"https:\/\/atxbooks.com\/products\/powered-by-storytelling-excavate-craft-and-present-stories-to-transform-business-communication-9781260011906","provider":"ATX Books","version":"1.0","type":"link"}