{"product_id":"predictive-analytics-microsoft-excel-2016-9780789758354","title":"Predictive Analytics: Microsoft Excel 2016","description":"\u003cp\u003eEXCEL 2016 PREDICTIVE ANALYTICS FOR SERIOUS DATA CRUNCHERS!  Now  you can apply cutting-edge predictive analytics techniques to help your business winand you dont need multimillion-dollar software to do it. All the tools you need are available in Microsoft Excel 2016  and all the knowledge and skills are right here  in this book!  Microsoft Excel MVP Conrad Carlberg shows you how to use Excel predictive analytics to solve real problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful  credible  and reliable forecasts  helping you gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS.  Fully updated for Excel 2016  this guide contains valuable new coverage of accounting for seasonality and managing complex consumer choice scenarios. Throughout  Carlberg provides downloadable Excel 2016 workbooks you can easily adapt to your own needs  plus VBA codemuch of it open-sourceto streamline especially complex techniques.  Step by step  youll build on Excel skills you already have  learning advanced techniques that can help you increase revenue  reduce costs  and improve productivity. By mastering predictive analytics  youll gain a powerful competitive advantage for your company and yourself.  Learn the how and why of using data to make better decisions  and choose the right technique for each problem  Capture live real-time data from diverse sources  including third-party websites Use logistic regression to predict behaviors such as will buy versus wont buy Distinguish random data bounces from real  fundamental changes Forecast time series with smoothing and regression Account for trends and seasonality via Holt-Winters smoothing Prevent trends from running out of control over long time horizons Construct more accurate predictions by using Solver Manage large numbers of variables and unwieldy datasets with principal components analysis and Varimax factor rotation Apply ARIMA (Box-Jenkins) techniques to build better forecasts and clarify their meaning Handle complex consumer choice problems with advanced logistic regression Benchmark Excel results against R results\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44933974851637,"sku":"ByrdShop_0789758350","price":65.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780789758354.jpg?v=1787335700","url":"https:\/\/atxbooks.com\/products\/predictive-analytics-microsoft-excel-2016-9780789758354","provider":"ATX Books","version":"1.0","type":"link"}