{"product_id":"pricing-making-profitable-decisions-9780072528817","title":"Pricing: Making Profitable Decisions","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePricing: Making Profitable Decisions\u003c\/strong\u003e by Monroe, Kent B. hardcover edition. ISBN: 9780072528817.\u003c\/p\u003e\n\u003cp\u003ePricing, 3\/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45253864816693,"sku":"ByrdShop_0072528818","price":92.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780072528817_6a896529-a3e7-4fea-922c-7e041d77a77a.jpg?v=1779949023","url":"https:\/\/atxbooks.com\/products\/pricing-making-profitable-decisions-9780072528817","provider":"ATX Books","version":"1.0","type":"link"}