{"product_id":"prin-of-marketing-gep15-9780273786993","title":"Prin Of Marketing Gep15","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrin Of Marketing Gep15\u003c\/strong\u003e by Philip Kotler . Gary Armstrong. paperback edition. ISBN: 9780273786993.\u003c\/p\u003e\n\u003cp\u003ePaperback. Pub Date :2013-07-23 Pages: 720 Language: English Publisher: Pearson For Principles of Marketing courses using a comprehensive text Learn how to create value and gain loyal customers Todays marketing challenge is to create vibrant. interactive communities of.. consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers. Principles of Marketing presents fundamental marketing information in a comprehensive format. organized around an innovative customer-value framework.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44977931092021,"sku":"ByrdShop_0273786997","price":57.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780273786993_871b08a4-db0e-4d8a-9508-e391c3464df9.jpg?v=1778923827","url":"https:\/\/atxbooks.com\/products\/prin-of-marketing-gep15-9780273786993","provider":"ATX Books","version":"1.0","type":"link"}