{"product_id":"principles-of-marketing-16th-edition-9780133795028","title":"Principles of Marketing (16th Edition)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrinciples of Marketing (16th Edition)\u003c\/strong\u003e by Armstrong, Gary. hardcover edition. ISBN: 9780133795028.\u003c\/p\u003e\n\u003cp\u003eNOTE: This is a standalone product.\n\nFor Principles of Marketing courses that require a comprehensive text\n\nHelp students learn how to create customer value and engagement\nIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.\n\nThoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.\n\nMyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 \/ ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 \/ ISBN-13: 9780133795028 and ISBN-10: 0133862097 \/ ISBN-13: 9780133862096.\n\nMyMarketingLab should only be purchased when required by an instructor.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44955524595765,"sku":"ByrdShop_0133795020","price":276.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780133795028_22d900db-2ce9-4c4b-88d7-3a13a332c3bb.jpg?v=1781374752","url":"https:\/\/atxbooks.com\/products\/principles-of-marketing-16th-edition-9780133795028","provider":"ATX Books","version":"1.0","type":"link"}