{"product_id":"principles-of-marketing-engineering-9781425135867","title":"Principles of Marketing Engineering","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrinciples of Marketing Engineering\u003c\/strong\u003e by Gary L. Lilien. hardcover edition. ISBN: 9781425135867.\u003c\/p\u003e\n\u003cp\u003eMarketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Trafford Publishing","offers":[{"title":"Default Title","offer_id":44985908789301,"sku":"ByrdShop_1425135862","price":35.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781425135867_3ff9c32c-61d3-4119-ad6b-3e9c3ad72ab5.jpg?v=1778924721","url":"https:\/\/atxbooks.com\/products\/principles-of-marketing-engineering-9781425135867","provider":"ATX Books","version":"1.0","type":"link"}