{"product_id":"principles-of-marketing-global-edtion-9781292341132","title":"Principles of Marketing Global Edtion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrinciples of Marketing Global Edtion\u003c\/strong\u003e by Kotler, Philip. paperback edition. ISBN: 9781292341132.\u003c\/p\u003e\n\u003cp\u003eFor principles of marketing courses that require a comprehensive text.\nLearn how to create value through customer connections and engagement\nIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44954461896757,"sku":"ByrdShop_1292341130","price":55.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781292341132_5345d87b-67da-4799-9f01-b1c9157a377b.jpg?v=1778924724","url":"https:\/\/atxbooks.com\/products\/principles-of-marketing-global-edtion-9781292341132","provider":"ATX Books","version":"1.0","type":"link"}