{"product_id":"principles-of-microeconomics-9780073517858","title":"Principles of Microeconomics","description":"\u003cp\u003eAuthors Bob Frank  Ben Bernanke  and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University  present a coherent short list of core principles in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions  explanations and exercises  the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process  the authors encourage students to become economic naturalists: people who employ basic economic principles to understand and explain what they observe in the world around them. Principles of Microeconomics  sixth edition  is thoroughly integrated with the adaptive digital tools available in McGraw-Hills LearnSmart Advantage Suite  proven to increase student engagement and success in the course.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279733448757,"sku":"ByrdShop_0073517852","price":69.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780073517858.jpg?v=1780608155","url":"https:\/\/atxbooks.com\/products\/principles-of-microeconomics-9780073517858","provider":"ATX Books","version":"1.0","type":"link"}