{"product_id":"product-design-and-development-5th-edition-9780073404776","title":"Product Design and Development  5th Edition","description":"\u003cp\u003eTreating such contemporary design and development issues as identifying customer needs  design for manufacturing  prototyping  and industrial design  Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing  design  and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives  reflecting the current industry toward designing and developing products in cross-functional teams.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647567552565,"sku":"ByrdShop_0073404772","price":264.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780073404776.jpg?v=1781693221","url":"https:\/\/atxbooks.com\/products\/product-design-and-development-5th-edition-9780073404776","provider":"ATX Books","version":"1.0","type":"link"}