{"product_id":"product-planning-essentials-9780765626080","title":"Product Planning Essentials","description":"\u003cp\u003eConcise yet comprehensive  Product Planning Essentials  Second Edition  addresses the complex  interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle  including identifying opportunities  idea generation and evaluation  technical development  commercialization  and eventual product dismissal. Instructors  students  and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition  Addition of two chapters on design and legal considerations.  Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.  Simplified technical discussions of planning techniques for improved comprehension.  Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67600284745781,"sku":"ByrdShop_076562608X","price":46.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780765626080.jpg?v=1790967896","url":"https:\/\/atxbooks.com\/products\/product-planning-essentials-9780765626080","provider":"ATX Books","version":"1.0","type":"link"}