{"product_id":"promo2-9781133626176","title":"Promo2","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePromo2\u003c\/strong\u003e by Allen, Chris T.. paperback edition. ISBN: 9781133626176.\u003c\/p\u003e\n\u003cp\u003eCreated by the continuous feedback of a \"student-tested, faculty-approved\" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"South-Western","offers":[{"title":"Default Title","offer_id":44945757372469,"sku":"ByrdShop_1133626173","price":27.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781133626176_2a935e46-1787-4f91-8203-1844ebde154a.jpg?v=1784535745","url":"https:\/\/atxbooks.com\/products\/promo2-9781133626176","provider":"ATX Books","version":"1.0","type":"link"}