{"product_id":"promo2-with-coursemate-1-term-6-months-printed-access-card-engaging-4ltr-press-titles-in-marketing-9781133626176","title":"PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)\u003c\/strong\u003e by O'Guinn, Thomas. paperback edition. ISBN: 9781133626176.\u003c\/p\u003e\n\u003cp\u003eCreated by the continuous feedback of a \"student-tested, faculty-approved\" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":44945757372469,"sku":"ByrdShop_1133626173","price":27.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781133626176_e720c970-4885-42bf-828d-99df7b4b3534.jpg?v=1778926691","url":"https:\/\/atxbooks.com\/products\/promo2-with-coursemate-1-term-6-months-printed-access-card-engaging-4ltr-press-titles-in-marketing-9781133626176","provider":"ATX Books","version":"1.0","type":"link"}