{"product_id":"psychological-foundations-of-marketing-9781138219151","title":"Psychological Foundations of Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePsychological Foundations of Marketing\u003c\/strong\u003e by Kimmel, Allan J. paperback edition. ISBN: 9781138219151.\u003c\/p\u003e\n\u003cp\u003eThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.\nThe book provides comprehensive coverage of:\nMotivation: the human needs at the root of many consumer behaviors and marketing decisions.\nPerception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.\nDecision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.\nPersonality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.\nSocial behavior: the powerful role of social influence on consumption.\nNow featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":44966810353717,"sku":"ByrdShop_1138219150","price":60.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138219151_ab8dc270-9467-4816-a4f1-c16fcff62f9f.jpg?v=1781378282","url":"https:\/\/atxbooks.com\/products\/psychological-foundations-of-marketing-9781138219151","provider":"ATX Books","version":"1.0","type":"link"}