{"product_id":"public-relations-campaign-strategies-planning-for-implementation-2nd-edition-9780673996923","title":"Public Relations Campaign Strategies: Planning for Implementation (2nd Edition)","description":"\u003cp\u003eKendalls how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real  relevant examples of public relations in action. Checklists  illustrations  and diagrams accompany directives and take the reader through the process of research  adaptation  implementation  and evaluation. Public Relations Campaign Strategies  2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652008763445,"sku":"ByrdShop_0673996921","price":265.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780673996923.jpg?v=1781848643","url":"https:\/\/atxbooks.com\/products\/public-relations-campaign-strategies-planning-for-implementation-2nd-edition-9780673996923","provider":"ATX Books","version":"1.0","type":"link"}