{"product_id":"public-relations-for-dummies-for-dummies-series-9780471772729","title":"Public Relations For Dummies (For Dummies Series)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePublic Relations For Dummies (For Dummies Series)\u003c\/strong\u003e by Yaverbaum, Eric. paperback edition. ISBN: 9780471772729.\u003c\/p\u003e\n\u003cp\u003eProven techniques that maximize media exposure for your business\n\nA seasoned PR pro shows you how to get people talking\n\nWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign thatll generate buzz -- and build your bottom line.\n\nDiscover how to\n* Map a winning PR strategy\n* Grab attention with press releases, interviews, and events\n* Cultivate good media relations\n* Get print, TV, radio, and Internet coverage\n* Manage a PR crisis\u003c\/p\u003e\n\u003c\/div\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":45255310245941,"sku":"ByrdShop_0471772720","price":26.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471772729_627ff046-07cf-42a9-a5da-a14bfbcf6e75.jpg?v=1779926462","url":"https:\/\/atxbooks.com\/products\/public-relations-for-dummies-for-dummies-series-9780471772729","provider":"ATX Books","version":"1.0","type":"link"}