{"product_id":"public-relations-strategies-and-tactics-11th-edition-9780205960644","title":"Public Relations: Strategies and Tactics (11th Edition)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePublic Relations: Strategies and Tactics (11th Edition)\u003c\/strong\u003e by Cameron, Glen T.. hardcover edition. ISBN: 9780205960644.\u003c\/p\u003e\n\u003cp\u003eClearly explains the basic concepts, strategies, and tactics of today’s public relations practice\n\nPublic Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.\n\nMySearchLab is a part of the Wilcox\/Cameron\/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.\n\nALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearsons MyLab \u0026amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearsons MyLab \u0026amp; Mastering products.\n\nPackages\nAccess codes for Pearsons MyLab \u0026amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.\n\nUsed or rental books\nIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.\n\nAccess codes\nAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.\n--\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":45256760295477,"sku":"ByrdShop_0205960642","price":146.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780205960644_f512ed73-584b-4f2e-9f6c-9b2b8dfe2b5d.jpg?v=1779961726","url":"https:\/\/atxbooks.com\/products\/public-relations-strategies-and-tactics-11th-edition-9780205960644","provider":"ATX Books","version":"1.0","type":"link"}