{"product_id":"quantitative-research-in-communication-9781412956963","title":"Quantitative Research in Communication","description":"\u003cp\u003eWritten for communication students  Quantitative Research in Communication provides practical  user-friendly coverage of how to use statistics  how to interpret SPSS printouts  how to write results  and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the \"moderately basic\" to \"highly advanced \" the book provides practical tips and suggestions for quantitative communication scholars of all experience levels.  In addition to important foundational information  each chapter that covers a specific statistical procedure includes suggestions for interpreting  explaining  and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure.  Features   Engaged Research application boxes stimulate thought and discussion  illustrating how particular research methods can be used to answer very practical  civic-minded questions.  Realistic examples at the beginning of each chapter show how the chapters procedure could be used to answer a substantive research question.  Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus.  Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts  such as tsunami warnings  date requests  and anti-drug public service announcements.  How to Decipher Figures show students how to \"read\" the statistical shorthand presented in the quantitative results of an article and also  by implication  show them how to write up results .  Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication  Statistical Methods in Communication  Advanced Research Methods (undergraduate)  and Introduction to Research Methods (Graduate) in departments of communication  educational psychology  psychology  and mass communication.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648047145013,"sku":"ByrdShop_141295696X","price":44.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781412956963.jpg?v=1781707709","url":"https:\/\/atxbooks.com\/products\/quantitative-research-in-communication-9781412956963","provider":"ATX Books","version":"1.0","type":"link"}