{"product_id":"readings-in-account-planning-9781887229227","title":"Readings In Account Planning","description":"\u003cp\u003eUPDATED - NEW EDITION! Featuring some of the best thinking in the exciting and challenging field of account planning  this notable compilation has been updated and includes additional insights from some of todays leading thinkers: John Griffiths  Malcolm Gladwell  Merry Baskin  Paul Feldwick  John Heilemann  and many more. Beginning with Stanley Pollitt  the founder of account planning  and going all the way to an important perspective on social media from Keith Quesenberry  author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution  this book is packed with invaluable wisdom from leaders in the field - both here and in the UK  where it all began.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647234203701,"sku":"ByrdShop_1887229221","price":23.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781887229227.jpg?v=1781690317","url":"https:\/\/atxbooks.com\/products\/readings-in-account-planning-9781887229227","provider":"ATX Books","version":"1.0","type":"link"}