{"product_id":"record-label-marketing-9780240812380","title":"Record Label Marketing","description":"\u003cp\u003eRecord Label Marketing offers a comprehensive look at the inner workings of record labels  showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media  authors Tom Hutchison  Paul Allen and Amy Macy carefully explain the components of the contemporary record labels marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures  tables  graphs  and glossaries  and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals  and for music business students everywhere. Record Label Marketing.  Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool  Presents essential information on uses of new media  label publicity  advertising  retail distribution  and marketing research by record labels  Offers insight into how successful labels use videos  promotional touring  and special products to build revenue  Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities  Reveals how labels are managing within their transitional digital industry  Looks to the future of the music business - how online developments  technological diffusion  and convergence and new markets continue to reshape the industry\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67931110342709,"sku":"ByrdShop_0240812387","price":68.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780240812380.jpg?v=1794211737","url":"https:\/\/atxbooks.com\/products\/record-label-marketing-9780240812380","provider":"ATX Books","version":"1.0","type":"link"}