{"product_id":"red-zone-management-9780793142460","title":"Red Zone Management","description":"\u003cp\u003eIn football  the Red Zone is the last 20 yards on the way to a touchdown-a \"make it or break it\" time for a team. In business  Red Zones are the critical times when companies face opportunities for great gain or great loss. To navigate through such Red Zones as strategy changes  mergers  or e-implementations  companies must shift to a new way of managing. Author and organizational expert Dutch Holland outlines the guiding principles for navigating your company successfully through the Red Zone  including simple perspectives for understanding Red Zones and straightforward  tactical game plans for achieving success on the other side. Red Zone Management teaches: How to spot the different kinds of business conditions that put companies in Red Zones Underlying principles that must be applied in any Red Zone Game plans for specific Red Zones  such as strategy changes  mergers  or e-implementations Tips for building a Red Zone management capability\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45951490523189,"sku":"ByrdShop_0793142466","price":63.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780793142460.jpg?v=1788109850","url":"https:\/\/atxbooks.com\/products\/red-zone-management-9780793142460","provider":"ATX Books","version":"1.0","type":"link"}