{"product_id":"relationship-selling-9780073404837","title":"Relationship Selling","description":"\u003cp\u003eNow available in its third edition  Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests  Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers  highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support  Relationship Selling is a fast-rising favorite of students and instructors alike.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67923476840501,"sku":"ByrdShop_0073404837","price":59.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780073404837.jpg?v=1794105502","url":"https:\/\/atxbooks.com\/products\/relationship-selling-9780073404837","provider":"ATX Books","version":"1.0","type":"link"}