{"product_id":"reputation-management-9780815376972","title":"Reputation Management","description":"\u003cp\u003eReputation Management is an established how-to guide for students and professionals  as well as CEOs and other business leaders. This fourth edition is updated throughout  including: new social media management techniques for the evolving age of digital media  and perspectives on reputation management in an era of globalization. The book is embroidered by ethics  and organized by corporate communication units  such as media relations  issues management  crisis communication  organizational communication  government relations  and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field  including The Arthur W. Page Society  the International Communications Consultancy Organization  the PR Council  CVS Health  Edelman and Ketchum. This was the first book on reputation management and  now in its fourth edition  remains a must-have reference for students taking classes in public relations management  corporate communication  communication management  and business. CEOs  business leaders  and professionals working in these areas find it a reliable resource for measuring  monitoring and managing reputation.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45657905987637,"sku":"ByrdShop_0815376979","price":76.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780815376972.jpg?v=1782058259","url":"https:\/\/atxbooks.com\/products\/reputation-management-9780815376972","provider":"ATX Books","version":"1.0","type":"link"}