{"product_id":"retailing-flowers-profitably-9780966459807","title":"Retailing Flowers Profitably","description":"\u003cp\u003eThis book was created at the request of many readers of the monthly column Royer writes in Florist Review. Topics covered include purchasing flowers at low prices; advertising that works; selecting  training  and retaining employees; pricing for profitable sales; efficient holiday preparation; integrating family and business; alternatives to annual pay increases; successful multi-store management; and much  much more.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45272652152885,"sku":"ByrdShop_0966459806","price":95.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780966459807.jpg?v=1780483630","url":"https:\/\/atxbooks.com\/products\/retailing-flowers-profitably-9780966459807","provider":"ATX Books","version":"1.0","type":"link"}