{"product_id":"retention-fundraising-the-new-art-and-science-of-keeping-your-donors-for-life-9781889102535","title":"Retention Fundraising: The New Art and Science of Keeping Your Donors for Life","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eRetention Fundraising: The New Art and Science of Keeping Your Donors for Life\u003c\/strong\u003e by Roger Craver. paperback edition. ISBN: 9781889102535.\u003c\/p\u003e\n\u003cp\u003eFor three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donors commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. Theres gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com.\nComplements The Fundraisers Guide to Irresistible Communications, by Jeff Brooks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Emerson \u0026 Church Publishers; First edition (September 1, 2014)","offers":[{"title":"Default Title","offer_id":44965286314037,"sku":"ByrdShop_1889102539","price":27.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781889102535_b264e98d-d0fe-471a-adfc-28a49732f3d0.jpg?v=1781390700","url":"https:\/\/atxbooks.com\/products\/retention-fundraising-the-new-art-and-science-of-keeping-your-donors-for-life-9781889102535","provider":"ATX Books","version":"1.0","type":"link"}