{"product_id":"rhetorical-and-critical-approaches-to-public-relations-ii-routledge-communication-series-9780805864243","title":"Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)","description":"\u003cp\u003eThis volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical\/critical traditions contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the traditions contributions to risk  crisis  and issues dimensions of public relations; and highlights ethics  character  and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652007354421,"sku":"ByrdShop_0805864245","price":100.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780805864243.jpg?v=1781848552","url":"https:\/\/atxbooks.com\/products\/rhetorical-and-critical-approaches-to-public-relations-ii-routledge-communication-series-9780805864243","provider":"ATX Books","version":"1.0","type":"link"}