{"product_id":"running-my-life-the-autobiography-9781444732535","title":"Running My Life - The Autobiography","description":"\u003cp\u003eOne second in time may separate the great athlete from the merely good. Seb Coe has made every second count. From an early age he has been driven to be the best at everything he does. Since the moment Coe stood alongside a scrubby municipal running track in Sheffield  he knew that sport could change his life. It did. Breaking an incredible twelve world records and three of them in just forty-one days  Seb became the only athlete to take gold at 1500 metres in two successive Olympic Games (Moscow 1980 and Los Angeles 1984).  The same passion galvanised Coe in 2005  when he led Britains bid to bring the Olympic and Paralympic Games to London. He knew that if we won it would regenerate an East London landscape and change the lives of thousands of young people. It has.  Born in Hammersmith and coached by his engineer father  Coe went from a secondary modern school and Loughborough University to become the fastest middle-distance runner of his generation. His rivalry with Steve Ovett gripped a nation and made Britain feel successful at a time of widespread social discontent. From sport Coe transferred his ideals to politics  serving in John Majors Conservative government from 1992 to 1997 and developing sharp elbows to become chief of staff to William Hague  leader of the Party from 1997 to 2001 and finally a member of the House of Lords.  Running My Life is in turns exhilarating  inspiring  amusing  and extremely moving. Everyone knows where Sebastian Coe ended up. Few people realise how he got there. This is his personal journey.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646879129653,"sku":"ByrdShop_1444732536","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781444732535.jpg?v=1781679605","url":"https:\/\/atxbooks.com\/products\/running-my-life-the-autobiography-9781444732535","provider":"ATX Books","version":"1.0","type":"link"}