{"product_id":"salesforce-crm-the-definitive-admin-handbook-fourth-edition-9781786468963","title":"Salesforce CRM - The Definitive Admin Handbook - Fourth Edition","description":"\u003cp\u003eKey Features See the latest best practice Salesforce administration principles  gain real-world advice  and understand critical design considerations to set up and customize Salesforce CRM This is a pragmatic guide to the key functions of customizing and setting up the application for enterprise security  user and data management  process automation  analytics  and mobile features Step-by-step navigation and descriptions of the features of Salesforce CRM platform and clear guidance on the customization and administration of the application Identify what is covered to create your own improved study guide for the certified administrator examination Book Description Salesforce CRMs winter 17 release offers a host of new features for Customer Relationship Management designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM  administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration  data management  and data analytics. We swiftly move on to the setting up of organization-wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next  along with the functional areas of Sales Cloud  Service Cloud  Marketing Cloud  and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book  techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered  along with Salesforce Adoption Manager and. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination. What you will learn Manage and administer user records and password policies Configure and control the various organization-wide user interface features in Salesforce CRM Set up and maintain users  profiles  and permission sets and administer appropriate security and login access mechanisms Apply organization security Understand the capabilities of the Salesforce CRM sharing model Create  delete  and customize fields  page layout  and list views for custom and standard objects Find out how Apex and Visualforce coding can be used in Salesforce CRM Implement the mechanisms for data management Discover the tools to import  update  transfer  and mass delete data\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67955257278517,"sku":"ByrdShop_1786468964","price":139.38,"currency_code":"USD","in_stock":true}],"url":"https:\/\/atxbooks.com\/products\/salesforce-crm-the-definitive-admin-handbook-fourth-edition-9781786468963","provider":"ATX Books","version":"1.0","type":"link"}