{"product_id":"selling-building-partnerships-9781260682953","title":"Selling: Building Partnerships","description":"\u003cp\u003eSelling: Building Partnerships  11e remains faithful to the original goal of the product since its first edition-- that instructors dont want to teach the history of selling  rather they want their students to know how it is done. While many things have changed in sales  such as the changing roles for technology and the increased use of multichannel go-to-market strategies  students still need to practice their newly learned skills  make ethical choices  and adapt their skills to their audience. Selling; Building Partnerships addresses all of these with distinct roleplays  mini case studies  and current examples throughout. The products emphasis on value creation makes it appropriate not only for students pursuing a sales career  but also those who seek these skills for other roles in life and business.  New to This Edition:  Brand new chapter opening profiles  Brand new From the Buyers Seat boxed items  Brand new Building Partnerships boxed items  Brand new Sales Technology boxed items  Brand new End-Of-Chapter Role Play Cases - while we continue to use Gartner as the company  the customers have all changed throughout\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647279947829,"sku":"ByrdShop_1260682951","price":341.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260682953.jpg?v=1781691539","url":"https:\/\/atxbooks.com\/products\/selling-building-partnerships-9781260682953","provider":"ATX Books","version":"1.0","type":"link"}