{"product_id":"selling-the-movie-the-art-of-the-film-poster-9781477317730","title":"Selling the Movie: The art of the film poster","description":"\u003cp\u003eAs long as there have been movies  there have been posters selling films to audiences. Posters came into existence just decades before the inception of film  and as movies became a universal medium of entertainment  posters likewise became a ubiquitous form of advertising. At first  movie posters suggested a films theme  from adventure and romance to thrills and spine-tingling horror. Then  with the ascendancy of the film star  posters began to sell icons and lifestyles  nowhere more so than in Hollywood. But every country producing films used posters to sell their product. Selling the Movie: The Art of the Film Poster charts the history of the movie poster from both a creative and a commercial perspective. It includes sections focusing on poster artists  the development of styles  the influence of politics and ideology  and how commerce played a role in the film posters development. The book is richly illustrated with poster art from many countries and all eras of filmmaking. From creating the brand of Charlie Chaplins tramp and marketing the elusive mystique of Greta Garbo  to the history of the blockbuster  the changing nature of graphic design by the decade  and the role of the poster in the digital age  Selling the Movie is an entertaining and enthralling journey through cinema  art  and the business of attracting audiences to the box office.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279640027189,"sku":"ByrdShop_1477317732","price":47.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781477317730.jpg?v=1780604397","url":"https:\/\/atxbooks.com\/products\/selling-the-movie-the-art-of-the-film-poster-9781477317730","provider":"ATX Books","version":"1.0","type":"link"}