{"product_id":"selling-to-the-old-brain-how-new-discoveries-in-brain-research-empower-you-to-influence-any-audience-anytime-9780974348209","title":"Selling to the Old Brain: How New Discoveries In Brain Research Empower You To Influence Any Audience  Anytime","description":"\u003cp\u003eUnveiling a remarkable combination of the latest brain research and revolutionary marketing practices  authors Patrick Renvoise and Christophe Morin present highly effective  techniques to build and deliver powerful  unique  and memorable messages that will have major  lasting impact on any audience. The book covers:  What the latest brain research says about the true decision center  How to craft your message to appeal to the part of the brain that decides: the Old Brain  The 6 stimuli that always trigger a response from the Old Brain  The 6 message building blocks of an effective message  The 7 impact boosters that set a presentation apart from the rest  The 3 different learning styles and how to address them  How to create impact and grab immediate attention every time What is the Old Brain and why is it important to anyone? New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions: The \"New Brain\" thinks; it processes rational data. The \"Middle Brain\" feels; it processes emotions and feelings. The \"Old Brain\" decides; it reviews input from the other two brains and controls the decision making process. Traditionally  we have been taught to communicate to the New Brain  logically and rationally  while failing to address the true decision maker  the primitive Old Brain  in a language it can understand. In this groundbreaking book  authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The principles in this unique book will revolutionize the way executives  marketing and sales professionals communicate and sell so they successfully influence any audience  anytime.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45924445323317,"sku":"ByrdShop_0974348201","price":239.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780974348209.jpg?v=1787670650","url":"https:\/\/atxbooks.com\/products\/selling-to-the-old-brain-how-new-discoveries-in-brain-research-empower-you-to-influence-any-audience-anytime-9780974348209","provider":"ATX Books","version":"1.0","type":"link"}