{"product_id":"services-marketing-an-interactive-approach-9781285057132","title":"Services Marketing: An Interactive Approach","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eServices Marketing: An Interactive Approach\u003c\/strong\u003e by Grove, Stephen J.. paperback edition. ISBN: 9781285057132.\u003c\/p\u003e\n\u003cp\u003eInteractive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http:\/\/gocengage.com\/infotrac.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":44953414631477,"sku":"ByrdShop_1285057139","price":707.54,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781285057132_36ee756a-56dc-46ca-b89f-82e1ae184d3c_8db7b401-19d0-4a32-a3ab-9ed046c97822.jpg?v=1789968251","url":"https:\/\/atxbooks.com\/products\/services-marketing-an-interactive-approach-9781285057132","provider":"ATX Books","version":"1.0","type":"link"}