{"product_id":"services-marketing-concepts-strategies-cases-mindtap-course-list-9781285429786","title":"Services Marketing: Concepts, Strategies, \u0026 Cases (MindTap Course List)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eServices Marketing: Concepts, Strategies, \u0026amp; Cases (MindTap Course List)\u003c\/strong\u003e by Hoffman, K. Douglas. hardcover edition. ISBN: 9781285429786.\u003c\/p\u003e\n\u003cp\u003eExamine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and \"other services.\" Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":45255384498229,"sku":"ByrdShop_1285429788","price":42.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781285429786_fdf94081-982f-49cc-9a4c-23399b35ea80.jpg?v=1779928560","url":"https:\/\/atxbooks.com\/products\/services-marketing-concepts-strategies-cases-mindtap-course-list-9781285429786","provider":"ATX Books","version":"1.0","type":"link"}