{"product_id":"services-marketing-people-technology-strategy-9780136107217","title":"Services Marketing: People, Technology, Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eServices Marketing: People, Technology, Strategy\u003c\/strong\u003e by Lovelock, Christopher H.. hardcover edition. ISBN: 9780136107217.\u003c\/p\u003e\n\u003cp\u003eThe fundamentals of services marketing presented in a strategic marketing framework.\n\nOrganized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.\n\nThe marketing framework has been restructured for this edition to reflect what is happening in services marketing today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44944852058165,"sku":"ByrdShop_0136107214","price":130.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136107217_0afaa5d7-6fb2-4af8-a169-7968d9968501.jpg?v=1778950455","url":"https:\/\/atxbooks.com\/products\/services-marketing-people-technology-strategy-9780136107217","provider":"ATX Books","version":"1.0","type":"link"}