{"product_id":"shameless-exploitation-in-pursuit-of-the-common-good-the-madcap-business-adventure-by-the-truly-oddest-couple-9780385508025","title":"Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple","description":"\u003cp\u003eThere are three rules for running a business; fortunately  we dont know any of them.  In 1978  Paul Newman and A. E. Hotchner decided that rather than just distribute Pauls own salad dressing at Christmas to neighbors  they would offer it to a few local stores. Freewheeling  irreverent entrepreneurs  they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise  the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business  the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce  to popcorn and lemonade  Newmans Own became a major player in the food business. The companys profits were originally donated to medical research  education  and the environment  and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.  In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices  playing off one another in classic Odd Couple style  they describe how they systematically disregarded the advice of experts and relied instead on instinct  imagination  and mostly luck. They write about how they hurdled obstacle after obstacle  share their hilarious misadventures  and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the companys profits  empty the coffers  and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps.  With rare glimpses into their zany style and their compassion for those less fortunate  Newman and Hotchner have written the perfect nonmanagement book  at once playful  informative  and inspirational.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67600376266805,"sku":"ByrdShop_0385508026","price":24.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780385508025.jpg?v=1790969369","url":"https:\/\/atxbooks.com\/products\/shameless-exploitation-in-pursuit-of-the-common-good-the-madcap-business-adventure-by-the-truly-oddest-couple-9780385508025","provider":"ATX Books","version":"1.0","type":"link"}