{"product_id":"shoot-edit-share-video-production-for-mass-media-marketing-advertising-and-public-relations-9781138905429","title":"Shoot  Edit  Share: Video Production for Mass Media  Marketing  Advertising  and Public Relations","description":"\u003cp\u003eShoot  Edit  Share is an interactive  accessible introduction to video production techniques  concepts  and terminology. With the increasing availability of affordable video equipment  many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction  production  editing in post  and distribution  this book shows you how to produce video quickly and effectively for a range of clients  from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences  encouraging them to interact with their communities and new clients; Clear  easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience  and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production  through editing  well-designed graphics  and quality sound; A best-practices guide to viral videos  sharing video content online and increasing its exposure on social media sites; QR codes throughout the book  that when scanned  demonstrate video techniques and concepts related to what was read.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648079880245,"sku":"ByrdShop_1138905429","price":35.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138905429.jpg?v=1781708833","url":"https:\/\/atxbooks.com\/products\/shoot-edit-share-video-production-for-mass-media-marketing-advertising-and-public-relations-9781138905429","provider":"ATX Books","version":"1.0","type":"link"}