{"product_id":"social-marketing-and-public-health-theory-and-practice-9780198717690","title":"Social Marketing and Public Health: Theory and Practice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSocial Marketing and Public Health: Theory and Practice\u003c\/strong\u003e by French, Jeff. paperback edition. ISBN: 9780198717690.\u003c\/p\u003e\n\u003cp\u003eThe last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the books focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.\n\nThis is a practical how to guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book.\n\nWritten by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":44977513168949,"sku":"ByrdShop_0198717695","price":23.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780198717690_aac0ecde-6bbb-4680-8228-cf31ce52cce6.jpg?v=1778956964","url":"https:\/\/atxbooks.com\/products\/social-marketing-and-public-health-theory-and-practice-9780198717690","provider":"ATX Books","version":"1.0","type":"link"}