{"product_id":"social-media-explained-untangling-the-worlds-most-misunderstood-business-trend-revised-and-expanded-second-edition-9780692062067","title":"Social Media Explained: Untangling the World's Most Misunderstood Business Trend, Revised and Expanded Second Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSocial Media Explained: Untangling the World's Most Misunderstood Business Trend, Revised and Expanded Second Edition\u003c\/strong\u003e by Schaefer, Mark W.. paperback edition. ISBN: 9780692062067.\u003c\/p\u003e\n\u003cp\u003eCreating a social media strategy for your organization may seem overwhelming, but it doesnt have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the worlds most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of \"what to do.\" The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mark W. Schaefer","offers":[{"title":"Default Title","offer_id":44977203576885,"sku":"ByrdShop_0692062068","price":59.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780692062067_c17611cf-edf3-49d5-930e-ba6174bff7fe.jpg?v=1778956973","url":"https:\/\/atxbooks.com\/products\/social-media-explained-untangling-the-worlds-most-misunderstood-business-trend-revised-and-expanded-second-edition-9780692062067","provider":"ATX Books","version":"1.0","type":"link"}