{"product_id":"social-media-marketing-9781526423870","title":"Social Media Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSocial Media Marketing\u003c\/strong\u003e by Solomon, Michael R.. paperback edition. ISBN: 9781526423870.\u003c\/p\u003e\n\u003cp\u003e**Winner of the TAA 2017 Textbook Excellence Award**\n\n\"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.\"\nTAA Judges Panel\n\nSocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:\n\n1. Community\n2. Publishing\n3. Entertainment\n4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.\n\nThe book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.\n\nSuitable for modules and courses on social media marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":45119059132469,"sku":"ByrdShop_1526423871","price":43.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781526423870_000db347-4395-4661-8e2b-f3d96948e97b.jpg?v=1781417799","url":"https:\/\/atxbooks.com\/products\/social-media-marketing-9781526423870","provider":"ATX Books","version":"1.0","type":"link"}