{"product_id":"social-media-marketing-workbook-how-to-use-social-media-for-business-9781979424998","title":"Social Media Marketing Workbook: How to Use Social Media for Business","description":"\u003cp\u003eThe NEW 2024 Edition is NOW available - Search for 2024 SEO Workbook  Buy this edition ONLY if assigned in a University Course  Learn Social Media Marketing for business step by step in this new  2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies  the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books  one that lays it out clearly step-by-step. The book begins with content marketing  proceeds through each major platform (such as Facebook  Twitter  LinkedIn  Instagram  and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the party thrower. You need content just as youd need food and entertainment  you need a promotion strategy just as youd need invitations  and you need a systematic understanding of each social platform  just as youd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed  youll be throwing a party with a purpose  using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies  for example  and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. Its the perspiration to their inspiration. Its the zig to their zag  and its a book that gives you more than 500 social media marketing tips. It provides practical  hands-on knowledge for 2018 and 2019. Got questions? Just Google the author  Jason McDonald  and send him a quick email or message. The book includes massive links  videos  resources  and an amazing companion toolbook with free social media tools. Its a must buy book.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279539265589,"sku":"ByrdShop_1979424993","price":45.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781979424998.jpg?v=1780601662","url":"https:\/\/atxbooks.com\/products\/social-media-marketing-workbook-how-to-use-social-media-for-business-9781979424998","provider":"ATX Books","version":"1.0","type":"link"}