{"product_id":"sole-provider-thirty-years-of-nike-basketball-9781576871614","title":"Sole Provider: Thirty Years of Nike Basketball","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSole Provider: Thirty Years of Nike Basketball\u003c\/strong\u003e by Jackson, Robert \"Scoop\". hardcover edition. ISBN: 9781576871614.\u003c\/p\u003e\n\u003cp\u003eDesigned with Nikes trademark visually gripping graphics, Sole Provider: Thirty Years of NIKE Basketball is a collection of Nike hoop shoes and the subculture that surrounds them. Text by Slam magazine editor-at-large Robert \"Scoop\" Jackson, Sole Provider gives the inside story of NIKE Basketball - from its inception in 1972 to its incredible success as the basketball brand with over 60% market share.\n\nFeaturing anecdotal facts and figures, inside interviews with NBA players, Nike footwear designers, musicians, and other pop-culture notables, Sole Provider showcases the historical context of the game with exclusive images from Nikes archives: posters, print advertisements, commercial stills, behind-the-scenes footage, NBA photos, and never-before-published images. Features spreads that illustrate the development of the most pivotal shoes during this period, as well as interviews with designers and drawings of their prototypes; Features the key shoes and the players associated with them including: The Blazer (George \"Iceman\" Gervin), The Bruin (Moses Malone), The Air Force I (Michael Ray Richardson), The Air Jordan (Michael Jordan), The Alpha Force (Charles Barkley), and many more. Features never-before-published images - as well as insights - from the Nike archives of iconic NBA players including Moses Malone, Patrick Ewing, Michael Jordan, Charles Barkley, and Jason Kidd, among others. Features still from famous advertising campaigns by Wieden \u0026amp; Kennedy featuring Nike alumni including Spike Lee, Bugs Bunny, Steve Martin, Godzilla, and Lil Penny, among others. Index pages provide an at-a-glance look at all the shoes produced. Features a chronological history of the Nike and NBA partnership over three decades. Features the WNBA (Womens National Basketball Association.)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"powerHouse Books","offers":[{"title":"Default Title","offer_id":44778656038965,"sku":"ByrdShop_1576871614","price":171.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_1576871614_1cdac157-e9db-4df0-b9e4-f4772f295e5a.jpg?v=1784584454","url":"https:\/\/atxbooks.com\/products\/sole-provider-thirty-years-of-nike-basketball-9781576871614","provider":"ATX Books","version":"1.0","type":"link"}